Use Cases

Industry	Example use case
Retail & QSR / Franchise brands	Build a lookalike audience of best-performing customers ahead of a new store opening or seasonal campaign
Real estate (residential & CRE)	Segment a buyer/renter audience by income, homeownership, and life stage for a listing or development, then push to CRM for the sales team
Financial services & insurance	Build audiences by net worth, credit score band, and life stage for product-specific campaigns (mortgage, wealth, insurance)
Auto dealerships	Build in-market buyer segments by income, household, and credit profile, then push to CRM for the sales floor
Healthcare & wellness (consumer-facing)	Segment by demographics and household composition for service-line marketing
Travel & hospitality	Build lookalike audiences of high-value past guests for acquisition campaigns
Agencies / media buyers	Build and export client audiences across criteria sets without needing the client's raw CRM data first
Political / local / advocacy campaigns	Segment constituents or supporters by demographic and household criteria for local outreach