Site Selection : Use Cases

Screen a new site: Use Location Insights to review Demographics, Area Snapshot, and Visit Trends. Add promising locations to Deals.
Compare three finalists: Analyze each site in Location Insights, then use Compare to evaluate Trends and Demographics. Start with a radius, repeat using true trade areas, and promote the winner while marking others Disqualified.
Assess cannibalization risk: Save existing stores to a Saved Sites list, run Cannibalization, add rival locations as competitors, and review risk levels and Impact by Store.
Identify market gaps: Use Market Saturation to find underserved areas, then validate opportunities with Demographics and Audience Fit.
Understand actual visitors: Compare demographics across 50% and 90% true trade areas against a fixed-radius catchment.
Size your audience: Start with one or two broad criteria in Audience Fit, then refine your filters.
Evaluate trading hours: Use Day-Part Breakdown and Weekday Pattern to identify when visits occur and compare them with store operating hours.
Review territories: Reopen a project to access saved results, refresh analyses where available, and update location statuses in Deals.
Get quick answers: Use Ask for an initial assessment, then open the relevant module for deeper analysis.