Apps

OOH Planner

Plan out-of-home campaigns by real-world audience reach. Rank inventory by footfall and movement, not guesswork.

Key capabilities

• Footfall-ranked inventory
• Audience reach and impressions
• Route and site planning

Use it for

• Comparing billboard and OOH sites by actual foot traffic instead of estimated reach
• Planning routes and site sequences for mobile or transit media
• Building media plans backed by real movement data rather than syndicated panels

Audience Studio

Build and activate real-world audiences from places, movement, and demographics.

Key capabilities

• Segment from any behavior
• Target residents or visitors
• Activate to CTV and programmatic
• Push to HubSpot and Salesforce

Use it for

• Building custom audiences from real-world behavior instead of static demographic lists
• Expanding a seed audience with lookalikes
• Activating segments directly into ad platforms or CRM without exporting and re-uploading

Site Selection

Score candidate sites with trade areas, demographics, footfall, and cannibalization risk. Pick winners with confidence.

Key capabilities

• Drive-time trade areas
• Cannibalization checks
• Configurable scoring model

Use it for

• Evaluating new store or branch locations before committing to a lease
• Checking whether a new site would cannibalize an existing location's traffic
• Scoring and ranking a shortlist of candidate sites against your own weighted criteria