About Factori

Factori is the leading global location intelligence company, delivering unmatched data insights that transform businesses understanding of the physical world.

We collect over 90B+ location signals daily across 150+ countries, empowering companies to make smarter, location-based decisions.

Our industry-leading Points of Interest (POI) data is at the core of our offering, which covers 200M+ locations worldwide with remarkable precision. Each location is enriched with 50+ attributes across** 6000+ categories** giving businesses comprehensive insights into physical places people visit.

Our data powers critical business decision making for industries like:

• Retail

  Understand customer behavior by seeing where your ideal shoppers go before and after visiting, which trade areas are gaining momentum, and why one store may be outperforming another. With this unified spatial view, you can optimize site selection, plan localized campaigns, measure offline impact, and uncover the “why” behind store performance.

• Financial Services

  External intelligence helps financial institutions strengthen their decision-making. With location insights, you can identify white-space markets, improve risk models with behavioral signals, detect fraud through unusual geo-patterns, validate investment theses with real-world activity, and attribute campaign ROI using offline visit data.

• Travel and Hospitality

  Discover emerging hotspots, optimize operations, and personalize offers for travelers. By analyzing origins and visit patterns, businesses can tailor experiences, measure the offline impact of digital campaigns, and allocate resources effectively in peak zones.

• Advertising and Marketing

  Use location data to build precise audiences, deliver hyper-local targeting, and measure offline impact. Connect online behavior with real-world movement to create relevant campaigns that drive stronger engagement and measurable results.

• Gaming

  Location intelligence supports gaming companies in launching geo-targeted promotions near esports events or gamer hangouts, reactivating lapsed users with personalized nudges, and building intent-driven campaigns even before players install a game. It also enables planning of real-world activations near high-footfall areas linked to gaming culture.

• Real Estate and Urban Planning

  Gain clarity on mobility and foot traffic to guide investment and development. Identify high-footfall areas for commercial or retail projects, spot rising neighbourhoods, and select the right sites by understanding what drives local traffic. Personalized outreach can also nudge buyers or renters based on both online and offline behaviors.

We are trusted by 300+ global businesses worldwide for our accuracy, scale, and compliance. With strict standards across GDPR, CCPA, and ISO 27001, we ensure data privacy and security while delivering actionable intelligence.