Places

Overview

The Places provides access to a global database of verified locations, complete with structured details such as names, categories, addresses, and coordinates. By integrating this data, businesses can improve customer experiences, and gain an advantage with reliable and scalable location information.

Whether it powers search, drives personalization, or supports market analysis, the Places offers the accuracy and depth needed to transform data into growth opportunities.

You will find filters that will let you narrow down results and focus only on the locations most relevant to your project or analysis, instead of going through large amounts of data.

Business Applications

• Geofencing

  Create virtual boundaries around physical locations to trigger actions when users enter or exit these areas, enabling location-based notifications, promotions, or security alerts.

• Geo-Targeted Advertising

  Deliver highly personalized advertisements to consumers based on their proximity to relevant POIs, increasing engagement and conversion rates through contextual relevance.

• Marketing Campaign Strategy

  Tailor marketing strategies to effectively reach target audiences by analyzing visitor demographics and behavior patterns around specific POIs.

• Site Selection

  Make data-driven decisions about new location openings by assessing proximity to competitors, analyzing customer demographics, and evaluating other economic indicators.

• OOH/DOOH Campaign Planning

  Optimize out-of-home and digital out-of-home advertising by identifying high-traffic locations and understanding consumer behavior patterns in specific geographic areas.

Industries & Use Cases

• Retail & E-commerce

  Build smarter store locators that guide customers to the nearest outlets, ensure accurate product availability across locations, and optimize logistics planning by mapping distribution points with precision.

• Travel & Hospitality

  Enhance traveler experiences by powering destination discovery, helping users explore attractions, restaurants, and accommodations, and delivering personalized recommendations based on location and category relevance.

• Real Estate

  Provide instant context and neighborhood insights for buyers and investors, including proximity to schools, shops, and amenities, enabling more informed decision-making in property evaluation

• Advertising & Marketing

  Improve targeting strategies with real-world location data, ensuring campaigns reach the right audiences at the right places, and enabling measurement of foot traffic and offline impact.

• Analytics & Insights

  Strengthen market research and competitive analysis by uncovering patterns in location data, while supporting sharper site selection and business expansion strategies through reliable geographic intelligence.