People

Overview

People Data provides enriched insights into individuals by combining attributes such as demographics, contact details, work history, and behavioral signals. It enables businesses to better understand their audiences, personalize engagement, validate identities, and make smarter data-driven decisions.

Business Applications

• **Audience Segmentation - **Break down large populations into meaningful groups based on demographics, interests, job titles, or behaviors. This makes it easier to identify high-value segments and tailor offerings for them.
• Targeted Campaigns- Design marketing campaigns that resonate with individuals by using their enriched profiles. With deeper insights, businesses can reach the right audience at the right time with personalized messaging.
• **Customer Insights & Personalization- Enrich customer profiles with missing or updated details, allowing businesses to deliver more relevant recommendations, services, and experiences.
• Lead Enrichment & Scoring Fill gaps in prospect data by adding job roles, contact details, or career history, helping sales teams prioritize leads and improve conversion rates.
• Talent Acquisition (HR Tech) - Discover candidates with specific skills or experiences, track career changes, and build stronger recruitment pipelines using accurate, enriched profiles.
  

People will be available soon!