Site Selection

Site Selection helps teams decide where to open a physical location. It combines observed foot traffic, resident demographics and the local business mix, so you can profile a site, rank candidates, test whether a new store would hurt your existing ones, and track the sites you pursue.

Coverage: United States
Audience: Retail expansion teams, Real-estate analysts, Franchise developers, Brokers and multi-store operators.

Features at a glance:

Feature	What it does	Answers the question
Ask	Chat in plain English; the assistant runs analyses for you	"Tell me about this address for a coffee shop."
Location Insights	Profiles one site: residents, visitors, nearby businesses, visit trends	"What is here, and is it any good?"
Compare	Scores and ranks 2 to 3 sites side by side	"Which of these sites wins?"
Cannibalization	Estimates how much a new store takes from your own stores and from competitors	"Will a new store hurt the ones I already have?"
Projects	Folders that hold your saved analyses	"Where is my work for this territory?"
Deals	A pipeline board for sites you are pursuing	"Where does each site stand?"
Saved sites	Named lists of locations you want handy	"Where are my stores and targets?"

Supporting capabilities:

Four ways to define the area around a site: radius, travel time, true trade area, drawn polygon.

Audience fit: measure what share of residents match your ideal customer.
Market saturation: check whether an area is full or has a gap for your concept.
Day-part and weekday patterns: see when a site is busy.
Refresh: regenerate saved comparisons and assessments on newer data.