For AI agents: visit https://docs.factori.ai/llms.txt for an index of all pages formatted in Markdown and endpoints in OpenAPI. Append .md to any documentation page URL to get its markdown version.
| Filter | Description |
|---|
| Place search | Find a venue, address, or business; sets the point and clears any named area |
| County | Target one or more counties |
| City | Target one or more cities — Residents only |
| ZIP | Target specific postcodes |
| Latitude / Longitude | Enter a point directly, for sites with no searchable name |
| Radius | How far around the point to include |
| Time range | The observation window for visits — Visitors only |
| Filter | Description |
|---|
| Age | Narrow to an age span |
| Gender | Limit to men or women |
| Marital status | Married or single |
| Education | Highest level of schooling reached |
| Homeowner | Owns their home, or rents |
| Filter | Description |
|---|
| Children | Number of children in the household |
| Adults | Number of adults in the household |
| Household size | Total people living at the address |
| Pre-school kids | Has a child under school age |
| Single parent | Raising children alone |
| Working women | Women in employment |
| Filter | Description |
|---|
| Years of residence | How long they've lived at the address, a proxy for settledness and move intent |
| Dwelling type | House, apartment or multi-family building |
| Filter | Description |
|---|
| Household income | Combined annual income of the household |
| Net worth | Total assets less liabilities |
| Credit range | Credit rating band |
| Credit card user | Holds and uses a credit card |
| Filter | Description |
|---|
| Industry | The sector they work in |
| Job level | Seniority, from staff to C-level |
| Recent job change | Started a new role recently, a life-event trigger |
| Filter | Description |
|---|
| Interests | Categories they engage with |
| Hobbies | Activities they take part in |
| Purchases | Categories they've bought in before |
| Filter | Description |
|---|
| Has email | A personal email address is on file |
| Has work email | A business email address is on file |
| Has phone number | A contactable phone number is on file |
| Has full address | A complete postal address is on file |
| Has Facebook account | A matched Facebook profile |
| Has Twitter account | A matched Twitter profile |
| Has Linkedin account | A matched LinkedIn profile |
